Insights

When I think about the incredible journey women have made in sports, I feel inspired and hopeful. The landscape is changing rapidly, and it’s thrilling to witness the momentum building around female athletes and coaches. Today, I want to share some of the top trends shaping women in sport today that are not only transforming the game but also opening doors for professional female athletes and high-performance coaches worldwide. These trends are more than just buzzwords; they

As women, we don’t always think we’re worthy of representation. The sport isn't big enough...my profile isn't senior enough. You're all too familiar with our good friend 'imposter syndrome'...am I good enough? People will think I’m too big for my boots. Coaches will think I'm not loyal. The reality is you get little support. You don’t know what deals are out there. Athletes are navigating deals solo. Opportunities are missed, not because of talent but because of timing, acce

Hi, I’m Rachel, founder of Gameface Global . This all started with a simple observation – that we can do better: There is so much talent in women’s sport that still flies under the radar. I’ve spent the last few years working across the sports industry, but in 2020, I made a decision to focus on a space I care deeply about: supporting women and girls to thrive in cricket, not just on the pitch, but around it, behind it, and beyond it. The sport wasn’t so important, I'm n